Performance Marketing for Namal Knowledge City

Namal Knowledge City is an ambitious initiative in Pakistan aimed at developing a world-class hub for education, innovation, and sustainable development. Backed by Namal Institute and inspired by the vision of uplifting underserved regions, the project focuses on providing transformative educational opportunities.

Project Objective:
The primary goal was to amplify awareness, increase community engagement, and drive donations and support for the expansion of Namal Knowledge City, especially from the Pakistani diaspora and philanthropic contributors.

Challenges:

• Low digital visibility among target international audiences.

• Limited engagement on social media despite a meaningful cause.

• Need to increase conversions from viewers to active donors. 

By enhancing their online visibility, refining donor outreach, and leveraging compelling content, we successfully increased international donor participation, improved ad performance, and boosted overall engagement on social media. The campaign led to a substantial rise in page reach, follower growth, and repeated contributions, supporting Namal’s mission to expand access to quality education in Pakistan through meaningful digital engagement.