Lead Generation Campaign for Sundar STEM School

Our lead generation campaign focused on increasing awareness of this scholarship program, targeting high-performing Year 8 students across Pakistan, particularly those excelling in mathematics. Through geo-targeted Facebook advertisements, we highlighted the school’s scholarship opportunities, its rigorous academic curriculum, and its dedication to preparing students for global competitions. Engaging content was shared to resonate with students and parents, and user-friendly online forms were used to capture leads, enabling efficient follow-up. This strategy resulted in a significant increase in social media interactions, with many students expressing interest in the program and applying from regions nationwide.

The campaign not only increased applications from students across Pakistan but also reinforced Sundar STEM School’s reputation as a premier institution for STEM education. By emphasizing the school’s merit-based, need-blind admission policy, we successfully attracted talented students while ensuring that financial background did not hinder access to this exceptional educational opportunity. The increased visibility also garnered attention from educational bodies and media outlets, further strengthening the school's standing as a top-tier institution for academic excellence.