: Unified CRM System for Chughtai Lab – End-to-End Integration of Customer Relations Operations

Sysmatixx engineered a fully integrated, enterprise-grade Customer Relationship Management (CRM) solution for the Customer Relations Department (CRD) of Chughtai Lab. This robust software consolidates disparate business-critical platforms—including NEXUS Lab Reports, Home Sampling Application, Doctor Appointment System, ERP, WhatsApp Business, and Aheeva CCS (Call Center Software), into a single centralized dashboard.

The CRM enhances real-time data visibility, enabling CRD teams to track, surface, and analyze key customer interaction metrics across departments. This eliminates data silos, improves service response time, and supports data-driven decision-making.

The system is designed with multi-layered user interfaces tailored for different roles:

• Supervision Interface: Live monitoring, detailed analytics, and performance dashboards for management.

• Representative Interface: Real-time customer data retrieval for frontline agents handling inbound calls.

• Customer Feedback Module: Tracks post-call feedback, complaints, and survey responses to monitor service quality.

The platform also includes performance reporting, live supervision tools, and built-in analytics modules, supporting both operational efficiency and strategic insights. Developed under a six-month milestone-driven contract, the software comes with post-delivery support, training, and a five-year warranty for operational compliance as per the specifications.